FOR IMMEDIATE RELEASE
Roger L. Cauvin
Dadnab to Help SXSW
Attendees Get Around Town
AUSTIN, TEXAS (January 22, 2007) — Carbon-friendly attendees at the 2008 South by Southwest (SXSW)
Festivals will be able to use their mobile phones to get around town. A service, Dadnab,
will help them avoid traffic and parking hassles by planning their trips on
public transportation using text messaging.
SXSW (www.sxsw.com) is an annual conference that
showcases music, film, and interactive talent and enables them to meet and
share ideas. The event attracts nearly
10,000 people to Austin, Texas every March. This year,
the event will take place March 7 – 16.
SXSW, getting around by car is inconvenient due to limited parking and traffic
jams, says Dadnab's founder, Roger L. Cauvin, a
long-time Austin resident. "Consequently,
many visitors opt for public transportation to commute between their hotels and
downtown. Knowing which buses to take, and
at what time, is a challenge."
With Dadnab, an Austin user sends
an SMS text message with an origin, destination, and optional departure or
arrival time to firstname.lastname@example.org. The
service replies with step-by-step instructions for
reaching the desired destination most efficiently. Instructions, examples, and support are
available through Dadnab’s Web site. Users do not have to register beforehand, and Dadnab offers the service at no charge.
Capital Metro (www.capmetro.org) has been Austin's
exclusive provider of public transportation since 1985. Dadnab provides
text message users with route and schedule information for Capital Metro buses.
that both Capital Metro and Dadnab experienced a surge
in usage during last year's SXSW Festivals.
in Austin but
also serves the San Francisco Bay Area, Boston, Chicago, Dallas, Houston, Portland, Seattle, and
the tri-state New York, New Jersey, and Connecticut area.
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